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Senior Manager, Marketing Operations

Location: Manila, Philippines

Position type: Full-time

Start date: By agreement

About You

Are you a highly organized and strategic Marketing Operations team leader with a proven track record for driving high performance and operational excellence? Are you adept at guiding your teams to seamlessly execute multi-channel global marketing campaigns (from lead generation to client newsletters), underpinned by fully optimized and automated processes, systems and tools? Do you foster a continuous improvement mindset and are you passionate about embedding efficient ways of working to deliver service excellence and client centricity?

If your answers are YES – then this may be the perfect role for you!

Our ideal candidate has solid experience of leading teams of Marketing & Communications located in Manila to succeed within a global organization, contributing to revenue growth and building brand reputation to attract target audiences with laser precision. You have probably gained your experience in a global B2B corporate / business marketing and communications function in a financial institution or in a technology / IT environment. You are comfortable engaging with stakeholders from C-suite leaders through to sales, technical teams, enabling you to stay close to evolving business needs.

Your Responsibilities

As Senior Manager, Marketing Operations, you will be part of RepRisk’s global Marketing & Communications team, reporting directly to the Director, Digital Marketing (London). You will lead and empower a small team of Manila-based Marketing & Communications experts, who play an important role in driving revenue growth and building brand reputation for RepRisk ­ the world’s most respected data technology company for business conduct and ESG risk.

Together with your team, you will champion the introduction of new processes that bring scale and optimize ways of working to deliver business objectives. You will be responsible for guiding your team in the delivery of global marketing campaigns and projects that shape audience perceptions of RepRisk as a thought leader and reinforce our brand positioning. You will motivate your team – based in Manila – and establish structured end-to-end processes, that leverage systems such as Salesforce to drive targeted success.

Key responsibilities:

  • Lead, mentor and develop RepRisk’s Marketing Operations Team in Manila, Philippines.
  • Inspire, nurture and guide your team to shape and deliver highly targeted lead generation campaigns and other client marketing activities to achieve business goals.
  • Manage and maintain the Marketing & Communications editorial calendar, creating shared visibility, and guiding project planning and resourcing for timely delivery.
  • Manage lead generation and lead nurturing activities, in close collaboration with our Commercial Operations, Business Development and Sales teams.
  • Guide your team in their effective use of marketing systems and tools – especially Salesforce – to drive results Marketing Qualified Leads (MQLs).
  • Leverage SEO strategies, analytics and A/B testing to drive traffic, conversion and engagement.
  • Establish, monitor, track and analyze performance metrics, to evaluate the impact and effectiveness of marketing campaigns and website performance.
  • Generate reports and dashboards, to provide actionable insights to stakeholders in quick to digest formats, that spotlight success and support continuous improvement.
  • Establish governance for marketing operations – clear processes, systems, and tools, that enable the team to scale, automate and optimize delivery.
  • Foster collaboration with Brand colleagues to ensure that content produced adheres to our brand visual identity standards and guidelines, and those of Partners, as required.
  • Manage project resourcing within your team, ensuring that work is scheduled according to prioritized business needs, and stakeholder expectations are handled proactively.

You Bring

  • 10+ years’ experience managing B2B marketing operations teams in global companies – ideally in the financial industry or in technology / IT / digital / engineering organizations.
  • Bachelor’s degree: Marketing, Digital Marketing, Communications, Business Administration, or a related field. Professional qualifications in Project Management and Marketing Operations are also considered.
  • Experience in guiding and motivating teams, setting direction, decision-making and problem solving, planning and organizing projects, as well as workflow management.
  • Proven track record of delivering targeted, multi-channel client campaigns that leverage digital channels (website, email, social media), to drive prospect to client conversation.
  • Adept at collaborating with content and campaign teams to deliver timely and personalized, automated email sequences and other lead nurture content.
  • Experience of implementing and optimizing lead nurturing programs to guide prospects through the journey, ensuring smooth operations across the marketing funnel.
  • Embed criteria and processes for identifying marketing-qualified leads (MQLs), and adhering to lead scoring frameworks, to prioritize and qualify leads effectively.
  • Solid experience of using Salesforce as a CRM system, leveraging marketing automation platforms (especially Pardot), and utilizing campaign tools such as Asana or Trello.
  • Data and Analytics-savvy, you are familiar with using Google Analytics and have experience of implementing SEO strategies to optimize website performance.
  • Ability to develop end-to-end processes and establish governance mechanisms that enable projects to be planned, prioritized, created, reviewed, approved and published.
  • Knowledge of the latest data governance and compliance regulations is desirable, for example, GDPR, and ensuring marketing and communications comply in accordance.
  • Experience in promoting your team’s projects and impactful successes to demonstrate impact; and embracing feedback with a real commitment to continuous improvement.
  • A natural brand champion, you are committed to upholding brand and visual design standards and guidelines, to ensure consistency in style and excellence in execution.
  • Strong communication skills are a must. Fluent (near native) English speaker, and every other language is a plus!

About Us

RepRisk is a global company and a pioneer in the environmental, social, and governance (ESG) data science field. Our goal is to make the world a better place by creating transparency in the business world – we are driving positive change via the power of data. We combine AI and machine learning with human intelligence to analyze public information and identify ESG risks. We serve as a reality check for how companies conduct their business around the world – do they walk their talk when it comes to human rights, labor standards, corruption, and environmental issues?

We Offer

  • A diverse, multicultural, collaborative and dynamic work environment in our fast-paced, mission-driven company.
  • Our working conditions support a good work-life balance. This includes the opportunity to work flexibly and from home (up to 3 days per week possible).
  • You will have market based compensation, benefits and perks in line with our culture and values.
  • Paid volunteering and training days, plus a donation matching program and a health and fitness subsidy.
  • Frequent (optional) social events: From office parties to cultural potlucks or team sports - and much more! 
  • At RepRisk we respect the different needs and life experiences of our colleagues and we value diversity. Equal opportunities and equal treatment are a top priority.
  • And more!

All your information will be kept confidential according to EEO guidelines.

Apply here